Currently, the U.S. job market is hot. According to the U.S. Bureau of Labor Statistics January 2023 jobs report, the number of available jobs beats all expectations. Overall, the market shows strong wage and job growth, low layoffs, and workers who are confident in their job prospects.
Within this market, healthcare has continued to expand. A Recruiting Brief article ranks the healthcare market as the largest U.S. employer.
An accelerating healthcare market means the industry needs to hire more people. So, let’s look at 2023’s top seven recruiting trends for filling open positions with top-notch clinical candidates.
Focus on the applicant experience
Candidate-centric recruiting is one way HR can focus on the applicant experience instead of the company’s experience. More and more job seekers want to know that potential employer cares about them, starting with the hiring process.
For example:
- How are candidates able to find information about your company?
- Think beyond the pay rate - what sets your organization apart from others?
- Once a candidate submits an application, do they receive timely follow-up either via phone call, text, or automated email?
With most job seekers applying on their phones, online applications must be mobile-friendly. Also, keep your application short. By asking for the basic information, it is more likely that applicants will complete the entire form.
Focus on social media presence
The average adult spends 2.5 hours daily on social media, so you should spend time there as part of your recruitment strategy. For example, post open positions on LinkedIn, and connect with potential candidates there, as well. Don't forget to show "behind-the-scenes" footage that highlights your company culture, including celebrations and employee testimonials.
Automate recruitment tasks
Automation can help you sort applications faster and prescreen applicants for required skills. Examples of automation in the recruitment process include text messaging and automated questionnaires. Asynchronous video interviews, APIs, skills intelligence platforms, and Interactive Voice Response (IVR) systems also play their roles.
Keep older workers longer
With baby boomers retiring across all industries, HR must develop strategies for retaining more senior employees –they have much to teach younger colleagues. So, keeping them around helps smoothly transition new workers into key roles while maintaining optimal patient care levels.
Expand recruitment efforts
As the baby boomers retire, hiring managers must adjust how they seek new talent. Each generation of candidates has different priorities and lifestyles that play into where they look for work. As a result, recruitment efforts should reach potential workers through customized messaging on various platforms.
Leverage your company brand
Use your company’s brand as part of your recruitment strategy. Emphasize your practice’s core values in job marketing. Talk about employee benefits and the overall hospital culture. Most people want to work for a company whose values align with theirs. So, let them know how your brand underpins the values pertinent to today’s office culture.
Utilizing these strategies in your recruitment efforts will attract top candidates to your open positions.
LeaderStat specializes in direct care staff, interim leadership, executive recruitment, travel nursing and consulting for healthcare organizations nationwide.
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