Marketing Consulting and Census Development

Develop census and market share with proven senior care marketing strategies.

In every senior care organization, a strong sales and marketing program is critical to building and maintaining occupancy. At LeaderStat, our marketing consultants are experts at helping nursing homes and senior living organizations increase referrals, qualified leads and build market share. We work side-by-side with your sales and marketing team to develop and implement custom programs and tools that align with your goals and support your strategic vision.

Our marketing and census development services include:

  • Sales team evaluation and training
  • One-on-one coaching and mentoring
  • Marketing systems and processes
  • Strategic sales and marketing plans
  • Market position and competitor analysis
  • First impressions audits and customer service programs
  • Strategic digital marketing coaching and management
  • Customized programs

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Mystery Shopping

One unsatisfactory customer experience can seriously tarnish the image and reputation of your nursing home or senior living residence. Our highly trained mystery shoppers reach out to your center, as well as your competitors, just like a prospective family or resident would, and evaluate your responsiveness, customer service and follow-up. Through phone calls, on-site visits and stakeholder interviews, we assess your organization’s customer service and engagement. Then we provide actionable insights on improvement opportunities.

Hospital Liaison development and support

Looking to improve your center’s flow of referrals and admissions from the acute care systems in the market? LeaderStat helps you develop and implement the systems, processes, tools and training materials needed for an effective Hospital Liaison Program. We provide in-depth, on-site education and one-on-one field training for your hospital liaison. After we kick off the initial training program, our consultant provides ongoing support through coaching and monitoring their progress in growing your quality census mix.

Marketing Consulting Client Testimonials

  •  

    The sales training conducted by the speaker was probably one of the best I have attended. I thought the seminar was very educational. She really knew how to excite us! I really enjoyed the hands-on exercises to help understand how we all remedy different scenarios.

    - Regional Sales and Marketing Director
  •  

    I valued being reminded of the value of Relational Selling. To be able to hear and feel that there is great value to a Gatherer not just a Hunter was so reassuring. Relationships built with respect, trust and time are so needed in longer selling cycle. There were very practical nuggets that I also took away from the training.

    - Regional Sales and Marketing Director

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